shutterstock deaf, wandering out onto the Web like deer on a freeway.” [1] Fast forward a decade and a lot happened in the 2010’s to deliver sight and sound. The storage industry brought innovation to solve the petabyte+ data challenge, the analytics software/toolkits ecosystem rapidly matured, and chip manufacturers delivered accelerated compute to glean insights from the ever-growing troves of data. But the quest for better insights is never over. In fact, the constantly increasing volume of data is forcing us to take analytics into hyperdrive. For the enterprise to stay competitive in 2021, they must continue to innovate. Below I describe four big data analytics trends I’m seeing, along with some suggested solution features to look for.