The head-on crash occurred about 4 p.m. Friday in the area of 240 Broadway, near Market Basket. Police Chief James Donovan and Fire Chief Bryan LaCivita said in a statement that first responders found the Taunton woman suffering from serious injuries that are not believed to be life-threatening. She was taken by ambulance to the Walmart parking lot on Route 138, where she was then flown by medical helicopter to Rhode Island Hospital in Providence. The driver of the other vehicle, a 31-year-old Fall River woman, suffered non-life-threatening injuries, the chiefs said. She was taken by ambulance to Morton Hospital in Taunton.