“I don’t know if it makes you try harder, but when fans are in the stands cheering at the end of races, that means a lot to those racers,” says Hildebrand. The speedway made use of technology last year to bring the rumble of the engines to people’s living rooms. “Our secretary came up in the flag stand for the main events, and she live-streamed them on Facebook. That’s basically what we did for the main events all season long. Everybody loved it because they couldn’t make it down to the track, but they got to watch it.”