Taylor Swift named in theme park's 'Evermore' suit : vimarsa

Taylor Swift named in theme park's 'Evermore' suit


Taylor Swift named in theme park’s ‘Evermore’ suit
05-02-2021
12-09-2017
A Utah theme park is suing Taylor Swift over the title of her latest album “Evermore”, claiming the artist is selling “counterfeit” merchandise and damaging its reputation.
Evermore Park is an immersive theme park in Utah which uses actors to portray fantasy characters. Since the release of Swift’s “Evermore” last December, the owners of the park claim customers have been confused into thinking it is in some way associated with the album.
Evermore cited a 330% spike in traffic on its website on December 10, the day Swift released her album. It also claims visitors to the park have asked staff members whether it collaborated with the pop star.

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