Senior Vice President of Research and Development for PepsiCo Europe, Sean Westcott, discusses sustainable farming and why a greater level of co-operation is required between invested parties to make real change happen. PepsiCo Senior Vice President Sean Westcott believes farmers are the key to building a more sustainable food system. Through 2020, our industry and farmers have had to steer through unchartered territory to keep their crops growing and supply chains working effectively. At PepsiCo we work with more than 2,300 farmers across Europe to source potatoes, oats and corn, among other ingredients, for our food business. Reflecting on the extraordinary year that has passed, I am struck by the amazing resilience and ability to adapt that farmers and growers have shown in order to keep our food system going.