Texas Professor May Have Found Solutions for Overeating by Anjanee Sharma on February 14, 2021 at 4:09 PM These discoveries could lead to a way to inhibit the desire to overeat. Iniguez, who helped design novel experimental techniques for the research, explains that when people are exposed to cues or triggers that remind them of treats, they tend to overeat. This is also one reason why people opt for dessert even after a filling meal. The study discovered that neurons in a specific part of the prefrontal cortex control the link between the cue and the action. They also found that when that brain region was regulated, animal subjects consumed fewer treats.