THE ANTHONY JOSHUA GLO STORY: I was hungry for success On By Princewill Ekwujuru There are ways campaigns build businesses and engender success through captivating storytelling as today’s consumers are fast-paced, overloaded with information, and short on time. Customers today quickly go over content, interact with chatbots, and gravitate toward convenience. Roughly half of the world’s consumers’ are dedicated to content consumption. In this new reality, it is imperative that brands humanize and connect with their audiences in more meaningful and subtle ways. The one meaningful way is storytelling through commercials as several researches show that messages delivered as stories are more memorable and effective.