Share this article If 2020 taught us anything, it’s that anything can happen. And that applied to footwear, too: no-one expected Crocs to have such a huge year, nor did we think that a relative underdog like New Balance would dominate the sneaker industry and leave Nike and adidas in its dust. Another thing we learned last year was how, with the support of communities and social media, a brand can truly breakthrough and become a household name. We saw it in a multitude of industries — Original Rose for home decor, notwoways in the sneaker world, Megan Thee Stallion thanks to TikTok, and these designers who are pushing creative boundaries.