Ben Potter When it comes to in-season fertility, “you have to do a lot of homework — but you should be doing that anyway,” according to Illinois farmer Tim Seifert. More farmers explore new ways to get the most bang for their NPK dollars. Suggested Event Jun 15, 2021 to Jun 17, 2021 Conventional wisdom is often used as a shortcut to a happier, more productive life. Consider the saying, “An apple a day keeps the doctor away.” It’s not literally true, but it does remind you that eating healthy is a wise decision. Other times, conventional wisdom can prove problematic. Take a classic from the agriculture industry as an example. Every pound of nitrogen applied to a cornfield should produce a bushel of corn. This 1:1 ratio can work well enough, but there’s often a better way, especially after factoring in soil type, crop rotation, weather, timing, stabilizers and various products.