By Equinix on Jul 30, 2021 4:50PM Equinix welcomes further cloud service provider investment in Australia’s second-largest economy. With digital projects in overdrive as enterprises continue to make digital transformation a top priority, Melbourne is in the middle of a cloud service provider capacity boom as titans like Amazon Web Services (AWS), Microsoft, Google and Oracle rapidly build out cloud regions across the city. While Sydney has enjoyed significant growth in data centre capacity and benefited from hyperscale cloud service provider regions for some years – ranking the city alongside major global markets like Singapore, Tokyo and Hong Kong – attention is now shifting to Melbourne. This is due to rising demand from data-centric digital leaders in industries such as financial services, and the development of next-generation applications like machine learning and artificial intelligence.