NATIONAL 2-1-1 DAY – February 11 When an emergency strikes, United Way of Southwest Michigan’s 2-1-1 is there to answer the call — 24 hours a day, 365 days a year. Whether in times of natural disaster or personal crisis, 211 is committed to being the first, most essential resource to anyone who needs help. 2-1-1 is a free, confidential information and referral service that connects people to essential health and human services online or over the phone. Call 211 and speak with a live, highly trained service professional in your area. National 2-1-1 Day, celebrated on February 11th (2/11) each year, recognizes the more than 200 2-1-1’s located throughout the country and raises awareness about this important service.