The curious case of the Maruti Alto and its pricing! Few days ago I stumbled across a thread which had a discussion about pricing of cars when first launched, how steadily the prices have increased, and for how much the same cars are being retailed now. And it is quite obvious that Toyota Innova is the one name that pops up in the mind of most people and not without reasons. When launched in 2005, the ex-showroom prices of Innova across variants ranged from 6.8 to 10 lakh rupees. At present the ex-showroom prices range from 16.1 to 25.5 lakh rupees! This equates to a price increase of approximately 2.5 times in about 16 years. Taking into consideration the relatively higher present day road taxes and the insurance premiums, on-road prices probably have gone up almost 3 fold since the initial launch. Probably the same holds true for Toyota Fortuner as well.