It’s In! It’s In! TO GO DIRECTLY TO THE SALTY PAWS INSTEAD OF READING THIS HORRIBLE CUT AND PASTE - CLICK HERE: I figured I should make the first part of this intro panel pleasant because people have accused me of being "just a big ol' Negative Nellie." Whatever that means. And just so you know-- they were banned. What does everyone think of our new collar design? We spent thousands of dollars on customer surveys. Then we hired out the finest Parisian designers to give us several dozen patterns. Then we flew around the world to compare self-produced collars from other semi-respected small-end pet stores. Then we took a nap.