The digitisation of the insurance industry has began with the launch of the first digital-first insurance company IVALIFE Insurance Limited is a new digital first, technology-driven life insurance company forging its own unique path within the life insurance sector, providing a range of smart life insurance products tailored to both individual and group needs. Conceived by four respected players operating mainly in the financial services industry, namely APS Bank p.l.c., Atlas Insurance PCC Ltd., GasanMamo Insurance Ltd. and MaltaPost p.l.c., who, together identified a gap in the market for a digitally led, multi-channel approach to life insurance.