AKQA’s Geoff Northcott, Jury President of the 2021 Creative Business Transformation Lions, explores how brands can embrace a transformational culture and unlock progress through creativity. The world never stops evolving but neither do leading companies. A mindset of envisioning a better future and working tirelessly to realise it is required more than ever today, as digital technologies, design thinking and a global pandemic drive disruption in every industry. However, with the Fortune 500 turning over faster than ever, and 70% of leaders describing their transformations as failing to achieve their goals, there’s a need to celebrate and share the stories of those that succeed to distill the common learnings from their journeys.