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The Journey to Become Transformational

AKQA’s Geoff Northcott, Jury President of the 2021 Creative Business Transformation Lions, explores how brands can embrace a transformational culture and unlock progress through creativity.
The world never stops evolving but neither do leading companies. A mindset of envisioning a better future and working tirelessly to realise it is required more than ever today, as digital technologies, design thinking and a global pandemic drive disruption in every industry.
However, with the Fortune 500 turning over faster than ever, and 70% of leaders describing their transformations as failing to achieve their goals, there’s a need to celebrate and share the stories of those that succeed to distill the common learnings from their journeys. ....

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#BehindtheMask: Esports shoutcaster Sam Wright

Esports shoutcaster Sam Wright tells us that what s
really behind her mask is make-up free better skin that hasn t dealt with potential sun damage in over a year.
As most major esports events are based in Europe and Asia, Wright went from living out of a suitcase and working with production teams around the world to being at home 24/7.
When the lockdown happened, she had to become her own sound engineer, camera person and producer and set up a home studio where she now still commentates competitive gaming events.
It s been tough. Having to be able to fix lighting and sound while also live on camera to 10,000 viewers is pretty stressful, she says, although admittedly she does enjoy being able to do the broadcasts in a camera-ready top and pyjama pants. ....

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The rise and rise of fitness as a service brands – an exercise in opportunism

Lessons in agility from the rise and rise of fitness as a service brands
From Peloton to Apple Fitness+, the rise of at-home workouts has paved the way for brands offering ‘fitness as a service’ to build cult followings and lift revenues in the process. Where some have gamified sport, others have hinged their proposition on glossiness and exclusivity. The real question, though, is whether they can stay relevant when life returns to normal?
Prior to 2020, you might have known Peloton best for the ridicule it faced over a “dystopian” and “sexist” Christmas ad showing a husband giving his wife a stationary bike as a gift. Fast-forward just over a year and the high-end exercise firm has seen global membership surge to 1.63 million, with revenues forecast to hit $3.9bn in 2021. ....

United Kingdom , City Of , Matt Readman , Craig Dempsey , Cody Rigsby , Mo Farah , Marianne Vos , Tom Moore , Flinders University , Nike Run Club , Training Club , World Economic Forum , Instagram Live , Apple Watch , Tour De France , Sir Mo Farah , Dark Horses , Nike Training App , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , கிரேக் டெம்ப்சே , கோடி ரிக்ஸ்பி , மோ ஃபரா , மரியான் வாஸ் , டோம் மூர் , ஃப்லிஂடர்‌ஸ் பல்கலைக்கழகம் ,

How to Start Working Out (Even After Months of Not Moving)

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At the start of a new year, many of us resolve to make exercise a priority, but figuring out how to start working out (and then keep it up) is easier said than done especially in these turbulent times. “When we have a lot of stress coming at us, it’s much more difficult to commit to healthy routines because we simply don’t have the bandwidth,” says yoga teacher Eddie Stern, who counts Madonna and Gwyneth Paltrow as clients. Of course difficult doesn’t mean impossible, which is why we’ve asked Stern, and a handful of fashion’s top trainers, to advise on the best ways to fit fitness into our every day. Here’s to turning over a healthier, happier leaf in 2021. ....

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