Whilst commending the recently concluded ‘Sri Lanka Invest Forum 2021’, MTI Consulting has highlighted the need to diligently track and progress every single interest indicated and convert them to ‘bottom-line’ impact. “Sri Lanka’s initiative to hold this forum is very timely – given that nations and corporations around the world are trying to figures out emerging opportunities and strategic responses in a post-Covid environment. There is significant ‘noise’ and ‘clutter’ out there in the global FDI space, with nations scrambling to attract attention, position themselves, and get FDIs into their countries. One of the major pitfalls of such forums is the lack of diligent follow-up post the forum, where each inquiry is tracked via a simple conversion model,” said Hilmy Cader, CEO of MTI Consulting.