The key to rebuilding trust in the financial services By Stuart Wilson 20 April 2021 From the royal commission to COVID-19, the financial services industry has faced a host of recent challenges that have impacted customer trust in the industry and driven heightened regulatory scrutiny. The financial services industry is currently in a period of transition and transformation, with an opportunity to redefine industry standards and rebuild trust with customers, regulators and industry stakeholders. The industry is realising the power of data and security to help avoid issues, such as the “fee for no service” scandal, and to improve customer satisfaction and brand loyalty.