Daily Times April 25, 2021 The right to information is a fundamental consumer value, may it be any form of product; the benefit to the consumer has to be at the heart of it. Today’s consumer is increasingly health conscious, from food to skincare to health and work-life balance – every aspect of life is now a well thought out, researched and self-aware decision. There are more than 1 billion smokers worldwide. And while everyone knows the negative impact of smoking on health, not many know why or of a solution, if they can’t quit smoking. A cigarette burns shredded tobacco leaves at temperatures in excess of 600 degrees, producing a complex mixture we call smoke. Cigarette smoke contains flavours from the tobacco blend, as well as nicotine, which exists naturally in tobacco leaves. It is these elements in the smoke that consumers enjoy while smoking.