The Magic Wheel of PPC Automation Optimization Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. Bio 254 READS With the increase in automation offered by Google Ads and Microsoft Ads (whether advertiser-appreciated or not), one would be wise to not simply accept automation and utilize it but to optimize it, as well. Wait, how does one optimize automation? Advertisement Continue Reading Below Doesn’t one simply push the button to move to Target ROAS or Smart Shopping campaigns, then sit back and crack open a cold one while the machine does the heavy lifting?