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The Magic Wheel of PPC Automation Optimization
Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here s a guide on how to do it right.
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With the increase in automation offered by Google Ads and Microsoft Ads (whether advertiser-appreciated or not), one would be wise to not simply accept automation and utilize it but to optimize it, as well.
Wait, how does one optimize automation?
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Doesn’t one simply push the button to move to Target ROAS or Smart Shopping campaigns, then sit back and crack open a cold one while the machine does the heavy lifting? ....

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