April 12, 2021 Unsplash Now that we're a year on from the Covid-19 outbreak and circuit breaker, we're starting to read a slew of news articles recounting how our lives, daily routines, and priorities have changed. In the skincare department? We collectively - as a digital world - were all searching for face cleansers in 2020, found an Amazon search data insight from Label Insights. In fact, we Singaporeans were Googling face "cleansers" so much that search volumes were double of 2016's, and the months of May, June, October, and November 2020 broke five-year historical charts. Why the mad rush and craze over cleansers?