K Selvakumar of Lovely Offset He said, "Every industry has to make profit, focus on wastage and productivity and generate reserves for the future. He said, "Never stretch your limit beyond the boundaries of calculated risk." He added, there is one goal and principle at Lovely: 24-hour delivery. That's right. One must know one's strengths and one's area of specialisation. We try to seek A-Listers who hold significant power and influence in the Indian print and packaging industry, and more imp