Social Share Preparing for media training is just as important as selecting the right people for said training. Below are a few tips to bear in mind as you prepare to upskill. Choose the right person(s) Ask yourself: will this individual make a good spokesperson for the organization/business/brand? Media training is relevant for small, medium sized as well as large businesses. If you are a larger organisation, select a few senior managers and subject matter experts so you are prepared for all levels of media enquiries. Reporters would want to interview someone who is knowledgeable about the subject matter. Additionally, consider the following: