The pros and cons of specializing in specific martech products MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 at 9:52 am More Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting together a team. This is important to keep in mind when developing one’s skills, recruiting new employees, and orchestrating a martech stack. Recruiting with one product in mind For instance, in the past I’ve seen companies with job postings for Drupal developers that require applicants to have expertise with PHP, but no experience with the platform. Drupal is based upon PHP, and any developer hoping to work proficiently with it must know that specific programming language.