by Alistair Hardaker Manchester-based Toast PR has been appointed to work with retailer The Range. Toast’s work will include press office, campaign activity and product placement, highlighting both the retail and website offering to help drive new customer acquisition. The Range opened its first store 32 years ago in Plymouth and now has over 180 stores nationwide. Toast’s latest account win follows current retail clients including Boots The Chemist, Iceland, Ideal Shopping Direct and Vision Express. Julia Mitchell, Managing Director of Toast PR (pictured) said: “We join at one of the busiest times in the PR calendar as journalists are already looking ahead as far as Christmas, so we’re straight into planning and campaign activity for that.”