The UK’s plan to tackle big tech won’t be one-size fits all The director of a new unit set up this month inside the UK’s competition watchdog — with a dedicated focus on tech giants’ impacts on digital markets — has been giving a hint of how it could operate, once it’s on a statutory footing and imbued with powers to sanction problem platforms and potentially even order some forms of structural separation. The government announced its intention to regulate big tech in November last year — saying it would establish a “pro-competition” regime to tackle concerns associated with digital markets, such as ‘winner takes all’ network-effect dynamics.