The Ultimate Guide to Cold Email Marketing In 2021 Cold Email marketing can be a powerful tool for generating leads, recruiting, marketing, and more, but there are a few things that you should know to utilize to your advantage. In this article, we are going to go into the finer points of Cold Email marketing. We’ll let you know precisely what it is, why it isn’t considered Spam, and give you some tips on crafting some quick and effective Cold Emails of your own. Let’s start with what Cold Email Marketing is. What is Cold Email Marketing? When some people hear about Cold Email marketing, they instantly assume that it’s just Spam. This is not the case, and we’ll tell you why. It’s all about the use and the customization when you boil down to it.