Share In his latest Virtual Arena column, industry specialist Kevin Williams takes a walk beyond the normal immersive entertainment projects he reports on, and looks at the deployment of immersive technology into the arts, with the launch of the world’s first hyper-reality opera experience. Current,Rising. Image credit Figment Productions and Joanne Scotcher Marking the beginning of the reopening of exhibitions, events and attractions in certain localities, this report covers the opening of a brand new exhibit that takes immersive technology into a new medium. What has been dubbed #Artainment – a collision of the arts and culture with the entertainment medium. But this is much more nuanced, representing immersive experiences developed to transcend more traditional gallery, theatre, and live event approaches to the arts.