The X factor: Why agencies want to lead in ‘experience’ When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean? by Robert Sawatzky Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content PRWeek magazine delivered