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Can denstu and Nestlé tip sustainability into the mainstream?

Can denstu and Nestlé tip sustainability into the mainstream?
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Leigh Thomas , Robert Sawatzky , Anna Lungley , Emma Cofer , Campaign Asia Pacific , லே தாமஸ் , ராபர்ட் சவடிஜக்கி , பிரச்சாரம் ஆசியா பெஸிஃபிக் ,

The X factor: Why agencies want to lead in 'experience'


The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
by Robert Sawatzky
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Robert Sawatzky , ராபர்ட் சவடிஜக்கி ,

2020's most-read stories | Analysis | Campaign Asia


June 2 | By Ad Nut
Wunderman Thompson s Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client had been up to. Then he made a video about it. Dear client also earned a spot in our list of 2020 s most raveworthy ads, even though it s not technically an ad. And by the way, our post about the video is not only the most-read article of 2020 but also the most-read article of the past few
years.
February-June | By Staff reporters
On February 7, we started a page spotlighting the actions brands were taking to support their communities as the pandemic spread. Such was the outpouring of donations and initiatives that we kept updating the page almost daily with new items all the way into June, and you kept reading. The page now stands as a record of an impressive effort on the industry s part. ....

Surekha Ragavan , Jessica Goodfellow , Sara Spary , Omar Oakes , Gideon Spanier , Robert Sawatzky , Emmet Mcgonagle , Oliver Mcateer , Blu Inc , Campaign Asia Pacific , Campaign India Team , Campaign Power List , Campaign India , Power List , Max De Lucia , Nintendo Switch , ஜெசிகா நல்ல மனிதர் , சாரா ஸ்பேரி , ஓமர் ஓக்ஸ் , கிதியோன் ஸ்பேனியர் , ராபர்ட் சவடிஜக்கி , எமெட் மகாநேகல் , ஆலிவர் அம்கேடீர் , ப்ளூ இன்க் , பிரச்சாரம் ஆசியா பெஸிஃபிக் , பிரச்சாரம் இந்தியா அணி ,