This bootstrapped startup aims to make stock market investments AI-driven Upside AI is a Mumbai-based investment firm that uses machine learning and fundamental analysis to invest in the Indian stock market. 0 claps Share on Kanika Agarrwal, Atanuu Agarrwal, and his friend Nikhil Hooda believe artificial intelligence (AI) is the new Warren Buffett. This got them to start Upside AI in December 2017. Kanika says, “We started Upside AI with the belief that technology should be at the core when it comes to making fundamental investment decisions. This is because we believe technology will make better decisions than humans over the long term since machines are unbiased and unemotional decision-makers.”