3 In her corporate career of over 15 years, straddling both corporate treasuries (Tata Consultancy Services & Bharti Group) and the banking industry (HSBC, Standard Chartered), Rajpreet Kaur believes she had several learnings as a woman. “Juggling between work and a perfect mother resulted in an overtiring circle of guilt and emotional swings. Further, there were experiences at work where I felt that in many pockets across organisations, being part of powerful coteries determined the growth of individuals. I also experienced that women had to go that extra mile to prove their worth,” she says. While she was making a significant impact and getting recognition for her work, she felt that her life had a larger purpose. Breaking “free from the cells of spreadsheets”, Rajpreet discovered her calling as an entrepreneur and founded Frenztastic (Say Cheese is the brand name) in December 2020.