Once upon a time, our internet identities used to be completely separate from our real-life, 3D selves. The internet was a phenomenon emitted from the family PC, in the family computer room. We accessed our internet lives in short, finite bursts. We logged on after school to chat to each other on MSN. We created and played and explored on websites that seem in retrospect laughably quaint and innocent: Neopets, Harry Potter, Miniclip.