This Transformers toy can transform by itself, and it's only $700 Omar Sanchez The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting Optimus Prime. While you're salivating to get your hands on the 19-inch tall Cybertronian, you may want to start saving up as it's set to cost you $699.99. The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 patented servo motors, and 60 connected microchips. It also boasts 80 sound effects. You can also control Optimus via the ROBOSEN Optimus Prime app.