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This Transformers toy can transform by itself, and it's only $700 Omar Sanchez The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting Optimus Prime. While you're salivating to get your hands on the 19-inch tall Cybertronian, you may want to start saving up as it's set to cost you $699.99. The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 paten...

Hasbro Announces $700 Optimus Prime Robot Toy Twitter 0 comments Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Hasbro Hasbro teams up with Robosen Robotics for the all-new Optimus Prime Auto-Converting Programmable Advanced Robot – Collector’s Edition. Announced as part of this year’s Hasbro Pulse Fan Fest, it’s described as “the world’s most advanced and programmable” toy robot ever made. It’s a far cry from the simple collectibles the oldest fans of the franchise will re...