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Tier 2 online shoppers are here. Can they change the game? :
Tier 2 online shoppers are here. Can they change the game? :
Tier 2 online shoppers are here. Can they change the game?
Only about a quarter of the 720 million online users (at the end of December 2022) in India have actively engaged in e-commerce transactions, according to a Nielsen report underlining the gap for newer players to bridge in the coming years.
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