By year's end, TikTok will be charging a daily rate of $2 million for its prime ad placement -- the skippable ‘TopView’ format that fires up fullscreen, with sound, when users open the app. In the third quarter of this year, the app is asking for $1.4 million daily -- and as much as $1.5 million on national holidays -- reports Bloomberg, which obtained a rate card detailing pricing plans. This figure will reportedly increase to $1.8 million in the fourth quarter, and will increase to more than $2 million on holidays. Bloomberg reports that the price increases are due to TikTok's staggering user growth in recent months -- from 11 million monthly active users in the U.S. in early 2018 to 100 million last August, with 45% of its users being under the age of 18. Nevertheless, TikTok isn’t yet making a lof of money on advertising in comparison to the likes of YouTube, Facebook, Instagram, and Snap, and is still building its ad team. By year's end, TikTok will be charging a daily rate of $2 million for its prime ad placement -- the skippable ‘TopView’ format that fires up fullscreen, with sound, when users open the app.