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TikTok To Charge As Much As $2 Million For 'TopView' Ads In The Fourth Quarter

By year's end, TikTok will be charging a daily rate of $2 million for its prime ad placement the skippable ‘TopView’ format that fires up fullscreen, with sound, when users open the app. In the third quarter of this year, the app is asking for $1.4 million daily and as much as $1.5 million on national holidays reports Bloomberg, which obtained a rate card detailing pricing plans. This figure will reportedly increase to $1.8 million in the fourth quarter, and will increase to more than $2 million on holidays. Bloomberg reports that the price increases are due to TikTok's staggering user growth in recent months from 11 million monthly active users in the U.S. in early 2018 to 100 million last August, with 45% of its users being under the age of 18. Nevertheless, TikTok isn’t yet making a lof of money on advertising in comparison to the likes of YouTube, Facebook, Instagram, and Snap, and is still building its ad team. By year's end, TikTok will be charging ....

Branded Hashtag Challenge , Homepage Feature , பிராண்டட் ஹேஸ்டேக் சவால் ,

Bossing B2B marketing on TikTok


4 min read
Daniela Sale, TikTok
A rapidly growing TikTok continues to defy preconceptions. And it’s not just savvy consumer brands that can see beyond videos of dancing centennials – accounting software business Sage is finding success on the platform too, says Daniela Sale.
Household consumer brands like ASOS, Beats by Dr. Dre and L’Oréal have achieved incredible results through advertising on TikTok, but you would be forgiven for not necessarily thinking of TikTok as a natural marketing channel for business-to-business (B2B) brands. 
Over the past 12 months, however, there has been a dramatic change in how brands think of TikTok – they’re now more likely to talk more about our impact on culture and a diversifying audience base than about dancing and GenZ. ....

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