Time For The Web To Tidy Up: Reducing Digital's Carbon Impac

Time For The Web To Tidy Up: Reducing Digital's Carbon Impact

With a staggering 1.9bn websites in existence and ballooning asset sizes for ads and webpages, digital now accounts for more carbon emissions than the aviation industry. As part of The Drum’s Digital Advertising Deep Dive, Siji Onabanjo of digital transformation agency Cyber-Duck looks at why – and how – we can tidy up the web to benefit business and the planet.

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