Time to Hit the Strategic Reset Button Set your sights on the next opportunities Businesses have wrestled with more changes in the 2020 pandemic than some have seen in many years. The effect has been uneven across the business community with some businesses seeing a boost, others contracting, and everything in between. The impact of the pandemic may have been disparate, but the opportunity for a strategic reset to guide the recovery is universal. Rebuilding won’t be straightforward as leaders grapple with transformed customer buying journeys; remote, distanced operations; and a volatile economic environment. Add to that the pandemic-driven acceleration of everything virtual or digital, and it’s clear leaders need to prepare for a host of new challenges and opportunities.