This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Idean consider how focusing on purpose will help with future proofing organisations. As tough as it’s been, 2020 has taught us two crucial and positive things. First, that huge organisational changes can happen quickly. $33T was the expected global government spending on Sustainable Development Goals by 2030 (Brookings, 2019). But this year, in just six months, global government spending on Covid measures reached $10T by June 2020 (McKinsey, 2020).