Top 4 tips to build community from virtual events As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can help brands build community around their products and services. Here's how. First, use a robust virtual platform "Marketers and field teams have had to turn to virtual events for nearly a year now, so at this point, it's important that these events are refined and well-executed to engage audiences and drive attendance," said Sruthi Kumar, Associate Director of Field & Partner Marketing, Sendoso. "At the beginning of the pandemic, companies were leveraging their existing tech stack, but that has proven to not be enough. That's why leveraging a virtual event platform like ON24 or Welcome makes it easier for marketers to put on a polished presentation and for attendees to engage with the content. For those that have to stick with a limited budget, leverage help from industry partners where possible. Either way, your online event should feel professional and refined."