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Most marketers expect to attend in-person conferences by early 2022

Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Henry Powderly on April 28, 2021 at 10:22 am
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Mayur Gupta, former CMO of Freshly, speaks at the 2019 MarTech conference in San Jose.
For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about the pandemic will likely mean smaller shows at the outset.
About 38% of the nearly 250 marketers we surveyed in March said it is extremely likely that they will attend an in-person show in the first half of 2022, while about 45% gave the prospect a moderate to somewhat likely possibility. The numbers shrink as you get closer to the present, with only 21% saying it is extremely likely ....

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Most marketers expect to attend in-person conferences by early 2022

Most marketers expect to attend in-person conferences by early 2022
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

Mayur Gupta , Henry Powderly , Events Participation Index , Virtual Event Trends , Third Door Media , Search Engine Land , Marketing Land , மேயர் குப்தா , ஹென்றி பொவிடேரிலி , நிகழ்வுகள் பங்கேற்பு குறியீட்டு , மெய்நிகர் நிகழ்வு போக்குகள் , மூன்றாவது கதவு மீடியா , தேடல் இயந்திரம் நில , சந்தைப்படுத்தல் நில ,

Top 4 tips to build community from virtual events - Advertising

Top 4 tips to build community from virtual events
As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn t have to be a one-time-only thing. Virtual events can help brands build community around their products and services. Here s how.
First, use a robust virtual platform
Marketers and field teams have had to turn to virtual events for nearly a year now, so at this point, it s important that these events are refined and well-executed to engage audiences and drive attendance, said Sruthi Kumar, Associate Director of Field & Partner Marketing, Sendoso. At the beginning of the pandemic, companies were leveraging their existing tech stack, but that has proven to not be enough. That s why leveraging a virtual event platform like ON24 or Welcome makes it easier for marketers to put on a polished presentation and for attendees to enga ....

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