Tops Markets / Price Choppers It is one of the larger moves in the supermarket world. Tops Markets CEO Frank Curci talked about the grocer's announced merger with Price Chopper. Officials are calling this a merger, not a takeover, eventhough Price Chopper is a little larger and its CEO, Scott Grimmett, will be the CEO of the new parent company that will oversee both organizations. Curci, who has been Tops CEO for 14 years, will help with the transition and serve on the board of the new parent company. He stressed that the two organizations will retain their individual identities, and said this merger is needed to stay strong and competitive.