Toyota has launched the all-new Mirai in an extended demonstration program that will see 20 examples leased by pioneering organisations and businesses. Toyota Australia Vice President Sales, Marketing and Franchise Operations Sean Hanley said Toyota was a firm believer that hydrogen fuel cell technology could play a central role in reducing emissions and it was committed to helping drive towards a cleaner society. “When we launched the Prius hybrid 20 years ago, we started a drive towards helping reduce emissions from our vehicles through a process of electrification,” Mr Hanley said. “Today, we offer hybrid powertrains in seven vehicle lines and we have sold more than 200,000 Toyota hybrids over the past two decades.