and so in this show, we're asking what role do technology and innovation play in helping reduce our emissions? can technology save our world? so, let's start, and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it's not from what we think it is, is it? the back end? no, no, it's not, no. nearly all methane from cows — 95% — comes from the front and not the back. yep, it's all about the burps. 10% of our entire greenhouse gas emissions come from cow burps. and that means you, magenta — everybody, meet magenta, magenta, everybody. applause she's appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland's rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you, what is magenta wearing and why? magenta's wearing the latest