to check it out — i've popped out to do a big shop at the most talked—about supermarket in las vegas. i've heard the prices here are to die for... but at this supermarket, nothing is quite as it seems. omega mart looks just like a regular supermarket. they've got food and drink you can actually buy, but everything's been infused with a secret additive—s, and the ceo walter dram hasn't been seen for a while. i actually think there could be a mystery lying just beneath the surface... x files-like music plays stepping through one of the shop's portals takes you to another dimension, where more of the mystery unfolds. but what you do there is up to you. there's a story to immerse yourself in, using one of the store's loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground.