recently, a global initiative was set up to understand the scale of the problem and a new system was designed to give conservationists a data—driven view of possible illegal trades online. no—one is able to give us an authoritative answer to how much of this is online and everywhere that it is occurring — it is too dynamic, the online space is too fragmented. the system's mission is to identify online trading hot spots in the hope of disrupting a business that's worth £15 billion a year. although many online sites have worked to remove illicit content, the system has found around 10,000 classified ads all over the world for the sale of potentially endangered species and their parts. we showed our film to rowan martin of the world parrot trust, whose expertise in parrots and trafficking is helping the project's researchers. so, rowan, that was obviously undercover filming that colleagues of ours did in bangladesh. what do you think of all that?