travelling by train so you can choose that one. what you are doinu is choose that one. what you are doing is quite _ choose that one. what you are doing is quite clever _ choose that one. what you are doing is quite clever because l doing is quite clever because instead ofjust doing is quite clever because instead of just effectively possibly naming and shaming brands which don't do well, you're providing them with information. tt you're providing them with information.— information. it is a consultancy - information. it is a| consultancy service information. it is a . consultancy service so information. it is a - consultancy service so we information. it is a _ consultancy service so we show the brand what are the things they can do. the brand what are the things they can do-_ the brand what are the things they can do. the deal would be that a brand — they can do. the deal would be that a brand has _ they can do. the deal would be that a brand has to _ they can do. the deal would be that a brand has to display - they can do. the deal would be that a brand has to display all i that a brand has to display all five of its scores, rather than just cherry picking one that highlights their strengths, but opinion on what is most important will vary between customers and also the science behind the scores will evolve, too, meaning that the product score may suddenly change. one benefit might be that brands start competing with each other to get better, the circularity score is better.— score is better. that is the aim, score is better. that is the aim. and _ score is better. that is the aim. and it _ score is better. that is the aim, and it creates - score is better. that is the aim, and it creates that i aim, and it creates that healthy competition. 50 aim, and it creates that healthy competition. so there ou no, healthy competition. so there you go. lara. _ healthy competition. so there you go. lara. in _ healthy competition. so there you go, lara, in future - healthy competition. so there you go, lara, in future you i you go, lara, in future you could know exactly how green